The E.W. Scripps Co. named Kara McNeely as VP and general manager of its stations in Tucson, Ariz., ABC affiliate KGUN-TV and CW affiliate KWBA-TV, effective March 4.
McNeely is returning to Scripps from her current post as VP of brand strategy, audience development and programming at KABC-TV, Los Angeles. From 2003 to 2006, she was promotions producer at WCPO-TV, Cincinnati.
“Kara brings a tremendous amount of experience in local television – including leadership roles in the large markets of Miami and Los Angeles – that will benefit our duopoly in Tucson,” said Brian Lawlor, president of local media at Scripps. “Her background in growing engagement and revenues across platforms make her a great fit for the work we are doing to serve local audiences and advertisers.”
Over the course of her career, McNeely also held positions at NBC Local Media, Tribune Broadcasting and Granite Broadcasting.
“My career began at Scripps, and returning is such an honor,” said McNeely. “I’m excited and grateful for the opportunity to blaze new trails at KGUN and KWBA. I can't wait to jump in and work with our team to inform, engage, empower and serve our local communities and beyond.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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