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McCain Matches Obama in NBC Olympics Buys

Signaling that presidential candidates are making broader TV buys than in past elections, presumptive Republican nominee Sen. John McCain (Ariz.) made a $6 million Olympic Games ad buy.

This follows on the heels of presumptive Democrat nominee Sen. Barack Obama (Ill.) making a $5 million Olympics buy via NBC.

“Like the Obama team's ad buy, the McCain campaign's purchase includes network and cable spots,” reported Tuesday, saying that these are the first substantial network-TV buys made directly by presidential candidates in 12 years.

In the Democratic Party primary, the Obama campaign bought a high proportion of entertainment shows in primetime, diversifying ad buys more from news and information shows that candidates typically target.