Media tech company LTN Global launched LTN Lift, cloud-based software that automatically creates live, linear channels to reach cross-platform audiences.
As traditional media platforms lose audiences, LTN Lift can help media companies maximize the yield from content assets.
The product combines LTN’s playout, signaling and video transport technologies and automates versioning of a primary linear channel, while spinning out secondary channels and integrating both live and non-live programming.
“In a fiercely competitive and complex media landscape, maximizing the value and reach of your content has never been as important as it is today,“ LTN executive chairman and cofounder Malik Khan said. “Media customers need to get their best content to viewers wherever they are watching — and they need to do this efficiently and at scale. LTN Lift is a unique service that empowers our customers to lead in the digital era, and we’re already seeing early adopters among broadcast groups achieve outstanding results.”
LTN’s built-in signaling and ad enablement technologies provide customers with the foundation to achieve optimum monetization through advanced advertising on any platform.
The company will be showing off LTN Lift at the NAB Show in Las Vegas later this month. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.