Local TV and cable news nets are in a virtual tie for the title of primary source of news since the beginning of the pandemic.
That is according to a new survey of over 5,000 U.S. news consumers conducted by strategic consulting firm Altman Solon.
According to the survey, 26% of respondents cited local TV news channels as their chief news source, followed by cable news at 25% (essentially a dead heat given the margin of error), then network newscasts at 22%, online news sites at 14%, and social media at 10%.
Among the other survey highlights:
- At a time of concern about fake news, almost one in three Americans said they would be willing to pay more for "well-researched and reliable news."
- 27% said they were more likely to pay for racially diverse news, while 26% would do so for news with gender diversity and 22% for news exhibiting sexual orientation diversity.
- 34% are watching three or more hours of news per week.
The web survey was conducted August-September 2020 and has a margin of error of 1%.
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