Skip to main content

Local TV Acquiring CBS-Owned WGNT For $16.5 Million

CBS Corp. has signed an agreement to sell WGNT Norfolk to Local TV Holdings for $16.5 million. WGNT is a CW affiliate.

Norfolk is DMA No. 43. WGNT took in $10.7 million last year, according to BIA/Kelsey, good for over 11% of the market's revenue, which is high for a CW affiliate.

Formerly a UPN outlet, WGNT prides itself on airing family entertainment. It's licensed out of Portsmouth, VA.

Local TV owns WTKR Norfolk, a CBS affiliate. WTKR President/General Manager Jeff Hoffman will head up both. "WGNT is one of the strongest CW affiliates in the country and comes with heritage programming, call letters and channel position," said Hoffman. "Everyone at WTKR is excited about adding the station to our operations. Plus, I heard duopoly GMs get better stuff, so I'm hoping I'm up for a raise."

The transaction is subject to customary conditions, including regulatory and other approvals.

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.