LIN Revenue Up 5% in Q2
LIN TV reported second quarter revenue of $104.1 million, a 5% boost over the same quarter a year ago. While several station groups saw a decline in second quarter revenue, due to being up against last year's huge political spending, LIN's digital revenues, including internet advertising and retrans fees, pushed the company into the positive numbers.
Digital revenues increased by 50% to $22 million in the quarter.
"Our growth in digital is a result of our interactive strategy and ability to secure higher retransmission fees from pay television service providers, which offset the slow economic recovery and auto supply issues," said Vincent Sadusky, president and CEO of LIN.
LIN stations were ranked number one or number two in their markets at 77% of its ABC, CBS, FOX and NBC news stations, said LIN, based on viewership in what it calls key demos.
Core local and national advertising sales combined, which excludes political advertising sales, was flat at $89.1 million, compared to the second quarter of 2010. Automotive spending was down 8%, while restaurant ads were up 11%.
LIN forecasts third quarter net revenues will decrease by mid-single digits, based largely on a decline of around $9 million in net political revenue.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.