Lifetime Network’s first primetime comedy series in ten years, Rita Rocks, got off to a good start Monday when the show premiered to 1 million viewers.
Compared to Lifetime’s last comedy series, Lovespring International, which debuted on the station in June 2006, Rita Rocks was up 38 percent among women 18-49 posting a .80 W18-49 rating. The show was also up 11 percent above the network’s prior four-week time period average.
Rita Rocks, which stars Nicole Sullivan of Mad TV, will air every night this week at 8:30 p.m. before assuming its regular weekly time slot on Tuesdays at 8:30 p.m.
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