Liberman Broadcasting is acquiring the independent station
KWHD Denver from LeSea Broadcasting, and will air its Spanish-language network EstrellaTV on the channel.
Terms of the acquisition were not disclosed. Liberman aims
to have Estrella in place in DMA #16 in the second quarter.
The acquisition increases Liberman's owned-and-operated
station group to eight. Estrella TV now airs in 20 of the top 25 Hispanic U.S.
markets, according to Liberman.
"Adding a full power, must-carry
television station in a top 15 Hispanic market is very positive for the
Estrella TV network and Liberman Broadcasting in general," said Liberman
President/CEO Lenard Liberman. "Estrella TV effectively reaches a broad spectrum of Spanish-speaking
viewers with our fresh alternative programming and provides local and
national advertisers with unparalleled strategic solutions to drive their
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.