Leff Joins VideoAmp as Chief Financial Officer

By Jon Lafayette
( Broadcasting & Cable )
published

Exec had been with OpenX

Robert Leff
(Image credit: VideoAmp)

VideoAmp said it named Robert Leff as chief financial officer.

Leff, who had been chief financial officer at OpenX, succeeds Tom Schmitt, who left the company. Before OpenX, Leff spent 10 years at Fandango.

“Bringing Rob on board was a no-brainer. His ability to help companies realize their fullest potential through strategic and calculated business decisions is unparalleled," said Ross McCray, co-founder and CEO of Videoamp. "We see this as the next point in maturity for our company. Rob has an incredible track record in leading previous companies through similar stages of exponential growth, taking Fandango through seven acquisitions, for example. We are really looking forward to what the next two years will hold for VideoAmp with Rob on the leadership team.”  

“I can’t imagine a more exciting time to be joining VideoAmp," said Leff. "I truly believe in the vision and values which made accepting this opportunity one of the easiest decisions in a long time. I’m honored to be joining a best in class management team and company that is developing unique data-driven solutions for marketers.” 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.