Key Nielsen One Exec Kimberly Gilberti Joins Experian Marketing Services

Experian's North American headquarters in Costa Mesa, Calif.
(Image credit: Bing Guan/Bloomberg via Getty Images)

Kimberly Gilberti, a key executive in the launch of Nielsen’s Nielsen One measurement system, has joined Experian Marketing Services as chief product officer.

Gilberti joins Experian as it enhances its product offerings by using technology from Tapad, which was acquired by Experian in 2020.

Kim Gilberti, senior VP, product management, Nielsen

Kimberly Gilberti (Image credit: Nielsen)

As a leader in our industry, Experian has a strong legacy of quality data that powers targeted marketing,” Gilberti said. “I was excited to join Experian because it is at the unique intersection of data, identity, and addressability in a highly-evolving ecosystem. I am excited to combine my passion for building high-performing product teams and the opportunity to create innovative solutions for marketers and marketing technology.”

Gilberti spent 23 years at Nielsen, which lost a number of senior executives at the end of last year. 

She was senior VP of product management at Nielsen, leading its national TV and advanced TV portfolio, which generated more than $1 billion in revenue.

Earlier in her career at Nielsen, Gilberti led the company’s strategy to transform how local TV is measured by integrating big data from set-top boxes and the Nielsen Portable People Meter (PPM) into the viewership data, which helped Nielsen retire its TV diaries. 

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.