WKOW Madison, Wisconsin, named Karley Marotta as sports director.
Marotta joined WKOW as weekend sports anchor/reporter in March 2020 and will anchor the station’s weeknight sportscasts at 6 p.m. and 10 p.m.
She succeeds Lance Veeser, who becomes anchor and reporter for the station's newscasts.
“Karley has been a crucial member of our sports team and the perfect choice to lead our sports department,” Maxwell said. “We have no doubt Karley's excellent coverage and great personality will continue to keep viewers coming back every night.”
WKOW notes that Marotta is the station's first female to serve as sports director.
Marotta worked at WXOW Lacrosse, Wisconsin, before joining WKOW, an Allen Media Broadcasting station.
“I’m extremely grateful and eager for this opportunity to lead the WKOW Sports department,” Marotta said. “Covering Madison these last few years has been incredible, and I'm so excited to take this next step in my career in the communities I now call home.” ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.