KAIT Jonesboro to Launch NBC As Multicast

KAIT Jonesboro (Ark.) will launch NBC on a subchannel, the Raycom station said on its website. Airing in northeast Arkansas and southeast Missouri, “NBC Region 8” will air on channel 8.2 starting January 26.

“KAIT is home to one of America's strongest ABC affiliates. Now, KAIT will add the new NBC affiliation,” said Chris Conroy, VP and general manager. “Having both the NBC and ABC affiliations gives us the unique ability to serve our viewers with more severe weather coverage, breaking news and the best local selection of entertainment television.”

KAIT grabbed nearly 97% of the revenue in DMA No. 181 last year, according to BIA/Kelsey, which reports that the market does not have either Fox or CBS affiliates.

Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.