KAIT Jonesboro to Launch NBC As Multicast

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KAIT Jonesboro (Ark.) will launch NBC on a subchannel, the Raycom station said on its website. Airing in northeast Arkansas and southeast Missouri, “NBC Region 8” will air on channel 8.2 starting January 26.

“KAIT is home to one of America's strongest ABC affiliates. Now, KAIT will add the new NBC affiliation,” said Chris Conroy, VP and general manager. “Having both the NBC and ABC affiliations gives us the unique ability to serve our viewers with more severe weather coverage, breaking news and the best local selection of entertainment television.”

KAIT grabbed nearly 97% of the revenue in DMA No. 181 last year, according to BIA/Kelsey, which reports that the market does not have either Fox or CBS affiliates.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.