Joe Prusz Named CEO at Ad-Tech Company Hoppr

Joe Prusz Hoppr
Joe Prusz (Image credit: Hoppr)

Advertising-technology company Hoppr has named Joe Prusz CEO.

Prusz previously was chief revenue officer for Magnite. He succeeds Cyril Daoud running the Perth, Australia-based company.

“Hoppr is thrilled that Joe has joined the company to drive the company’s next phase of commercialization,“ Hoppr co-chairman Vince Pizzica said. “He comes to Hoppr with deep domain expertise across digital ad ecosystems, programmatic platforms and Connected TV advertising.”

Hoppr’s technology automates and integrates programmatic advertising across connected TV, mobile devices and other digital-native engagement environments. 

Prusz was chief revenue officer of Rubicon Project when it acquired Telaria and became Magnite in 2020.  

“I’m delighted to be joining Hoppr at this exciting juncture in the company’s evolution from startup to fast-growing scale-up,“ Prusz said. “Hoppr’s technology is going to transform the way advertising is delivered across television.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.