Derek Jeffery has been named VP and general manager of KGET and KKEY in Bakersfield, Calif., Nexstar’s NBC-Telemundo duo. He’ll also oversee the CW affiliate that runs on KGET’s dot-two channel. Jeffery will report to Brian Jones, co-chief operating officer of Nexstar.
A Bakersfield native, Jeffery joined KGET in 2004 as a sales account executive and was promoted to general sales manager in 2009.
“Localism is our top priority at Nexstar and Derek brings a unique hometown understanding of the Bakersfield community to his new role,” said Jones. “His efforts and initiatives have fostered long-term relationships with local advertisers and community businesses and he has been a key contributor to the station’s success in the market.”
Jeffery replaces Tom Randour, who is retiring. “I am deeply committed to the extraordinary Bakersfield/Kern County local community, where my family and many of my close business contacts and personal friends reside,” Jeffery said. “Nexstar’s long-term success reflects its core commitment to the local communities it serves across the United States and I am proud to have the opportunity to work with the outstanding teams here at KGET, KKEY and KernGoldenEmpire.com.”
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.