IB Renews Hearst, Post-Newsweek, McGraw-Hill

By Michael Malone
( Broadcasting & Cable )
published

Hearst Television, Post-Newsweek and McGraw-Hill Broadcasting have renewed their partnership with Web-services provider Internet Broadcasting. The three, which are equity partners in Internet Broadcasting, signed multi-year deals.
Headed by David Lebow, Minneapolis-based IB "brings local content and targeted advertising solutions to the Internet," according to its Website. "Products include breaking news, sports, weather, entertainment, family and health-and distributed ad products to maximize revenue on their sites."
IB's other station partners include those at Cox and Meredith.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.