Hillshire Farm, Samsung Galaxy Book Sponsoring Scripps’ Spelling Bee

By Jon Lafayette
( Broadcasting & Cable )
last updated

Vending machine will provide snacks for correctly spelled words

E.W. Scripps Spelling Bee ESPN
The National Spelling Bee was on ESPN for years (Image credit: E.W. Scripps)

E.W. Scripps has signed up Hillshire Farm’s Snacked! Brand and the Samsung Galaxy Book 2 Series as premiere sponsors of the 2022 Scripps National Spelling Bee.

National Spelling Bee Sponsor Hilshire Farm

Hillshire Farm's spelling vending machine (Image credit: Hillshire Farm)

After being televised by ESPN in past years, Scripps is broadcasting the competition on its free over-the-air Ion and Bounce networks. The semi-finals air June 1 at 8 p.m and the finals air live on June 2 at 8 p.m.

Hillshire Farm will host a snack bar backstage for spellers. The brand is also creating a vending machine that will provide snacks to people correctly spelling words announced by the machine.

The machine will make appearances in New York on May 25 and in the National Harbor in Maryland next week. Good spellers get a snack pack of meat and cheese.

Samsung will sponsor the countdown clock during the competition.

The National Spelling Bee will be hosted by LeVar Burton and 234 spellers will be competing for the title.  ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.