Former Nickelodeon and BBC Worldwide North America president Herb Scannell has been named CEO of latino digital media company mitú.
Scannell will oversee the operations of the service, which is currently generating 650 million monthly views reaching 100 million monthly unique viewers. mitú is also the only Latino-targeted channel on Snapchat Discover, according to company officials.
Other projects developed by mitú include the Netflix comedy specialThey Can’t Deport Us All With Chingo Bling,Cholos Try on Comcast Watchable andWhat’s Good in Your Hood andMom’s Movie Review for Facebook Watch.
For more, go to multichannel.com.
Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.
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