Hearst Television’s Matter of Fact, the weekly political show hosted by former CNN anchor Soledad O’Brien, will launch this weekend on Spanish-language Estrella TV in six markets.
Matter of Fact with SoledadO’Brien en Español will be broadcast in English with Spanish closed captioning in Hispanic-heavy markets where Hearst operates the diginet – Orlando and West Palm Beach, Florida; Sacramento and Monterey, California; and Albuquerque, New Mexico. The show airs at different times in each market.
“Matter of Factwith Soledad O’Brien en Español will afford us the opportunity to engage a significant portion of our total audience that has not been reached,” said Emerson Coleman, Hearst’s VP of programming.
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O’Brien, who produces Matter of Fact, joined the show in its second season, which started Sept. 10.
