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Hallmark Heads for Hills

Hallmark Channel tapped a distribution veteran to help boost its carriage.

Alex Hills, who has been director, affiliate sales, for ION Media Networks, joined Hallmark and Hallmark Movie Channel as director, network distribution and service, based in New York.

He reports to Laura Lee, vice president of network distribution and service.

Hills' resume also includes director of affiliate sales and marketing at Court TV (now truTV).