Hallmark Channel Seeks New Chief 'Fan' Officer

When Calls the Heart: Home for Christmas on Hallmark Channel
Superfans of Hallmark shows like 'When Calls the Heart' can vie to become the network's 'chief fan officer.' (Image credit: ©2019 Crown Media United States LLC/David Dolsen)

Hallmark Channel is looking for a new CFO (as in chief fan officer).

That would be the new No. 1 Fan Sweepstakes the channel has launched to promote itself and satisfy what it says is the belief of many of its viewers that they are the channel's biggest fan. Certainly there are a lot of them showing up for the channel's holiday movie marathon, which delivers dynamite ratings.

The winning CFO will get a “salary” of $10,000 — though that is arguably a lowball in the network programming game — as well as a screening party for them and 100 of their closest friends for a Hallmark premiere movie, complete with a customized greeting from a Hallmark Channel star. They will even get a star named for them, or at least a co-star, since another of the benefits is that a character in a future movie will be named for them.

The contest kicked off Wednesday (Nov. 24) at 10 a.m. and goes through Dec. 31.

And in something of a throwback to the bygone days Hallmark celebrates in its movies, contestants will have to write an essay of sorts on “why they are Hallmark Channel’s No. 1 Fan.” A photo or video illustrating that is optional, Hallmark said, but likely would be handy for Hallmark to use to promote the winner. ■

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.