Gray Television Revenue Up 16% in Quarter

Gray Television reported second quarter revenue of $75.6 million, up 16% from the same quarter last year. Gray said there were increases in local, national, Internet and political advertising, as well as retransmission consent revenue.

"Our operating results from the second quarter of 2010 exceeded our initial forecasts," said Gray in a statement. "We experienced improvements in all major revenue classifications, including local, national, and political advertising revenue, in the second quarter of 2010."

Gray booked $0.6 million in the second quarter for a station management deal with Young Broadcasting. Gray gets $2.2 million a year to manage seven Young stations; the agreement recently passed its first year, and Gray is just beginning to work with the stations after Young's fate had been tied up in the courts.

Atlanta-based Gray reported a 48% increase in automotive advertising for the quarter.

The company expects the good fortune to continue in the third quarter, forecasting operating revenue to be close to $80 million, which would represent a 20% jump over the same quarter a year ago. That includes an anticipated 6% increase in local revenue, a 14% bump in national advertising and another $0.6 million from Young Broadcasting.

Gray operates 36 television stations in 30 markets.

Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.