Gray Promotes Corrente to GM in New Orleans

By ( Broadcasting & Cable ) published

Gray Television said it promoted Ronna Corrente to general manager of WVUE-TV, the top-rated station in New Orleans.

The company also named Joe Sciortino as general manager of WAFB-TV, the CBS affiliate in Baton Rouge, La., succeeding Corrente.

The new positions are effective Feb. 1.

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Corrente succeeds Tim Ingram, who earlier this month was promoted to senior VP-local media at Gray. Ingram was recently named General Manager of the Year by Broadcasting & Cable for his role in driving WVUE to market leadership in the Big Easy.

Corrente started her TV at WDKY-TV in Lexington, Ky., rising to general sales manager and later general manager. She moved to WAFB in 2018.

Sciortino began his career 30 years ago at WWL-TV, New Orleans before moving to sales job at WAFB. He became sales manager of Gray’s KAIT-TV, Jonesboro, Ark., and was promoted to general manager of Gray’s WDAM-TV, Hattiesburg, Miss, in 2013. Gray moved him to Shreveport, La., in 2016 as GM of KSLA-TV.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.