Chris Mossman, president and general manager of WITN
Greenville-New Bern-Washington (N.C.), has been named general manager of WKYT
Lexington, replacing the retiring Wayne Martin. Mossman also assumes regional VP
duties for Gray Television's Kentucky and Tennessee stations.
Mark Gentner, WITN's general sales manager for five years,
replaces Mossman atop WITN. He will oversee, among other things, the final
stages of building WITN's new studio facility in Greenville.
"I am thrilled to be leading WITN at a time when it is
about to move into the premier broadcast facility in eastern North
Carolina," said Gentner. "While this will be a model for other modern
broadcast operations across the nation, it is important for us to remember that
we serve a wide geographical area and this will help us to be highly focused on
the needs of our viewers throughout the area."
Their promotions were previously reported in TVSpy.
Mossman was named General Manager of the Year by B&C in 2011 for his station stewardship
during Hurricane Irene.
WITN is an NBC affiliate, along with MyNetworkTV and Me-TV
channels, in DMA No. 100. WKYT is a CBS affiliate in DMA No. 64.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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