Yet another major station group is seeing the Friday-night lights, as Gannett acquired HighSchoolSports.net and the Schedule Star platform that’s used by local athletic directors.
HighSchoolSports.net, covering all things high-school-sports-related, claims to have more unique visitors than any other school-sports site.
Terms of the acquisition were not disclosed.
Gannett’s purchase follows major moves by Hearst-Argyle, Belo, Fox and CBS to launch or acquire Web sites focused on high-school sports.
Gannett mentioned the new property working alongside its TV stations and newspapers to better capture the teen market.
“HighSchoolSports.net’s network of thousands of high-school sites in communities of all sizes is an unmatched experience for users, as well as a national and hyper-local platform for advertisers,” Gannett Digital president Jack Williams said in a statement. “When partnered with Gannett’s local newspapers, television stations and Web sites, HighSchoolSports.net will offer national and local advertisers an exciting, best-of-class vehicle to reach teens and parents."
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