Freeform Names Richard Eng VP, Creative, Branding & Design

Richard Eng was named VP, creative, branding and design at Freeform.

Eng, previously an executive creative director at Loyalkaspar in Los Angeles, will report to Tricia Melton, senior VP, marketing, creative and branding at Freeform.

In his new post, Eng will lead development of campaigns on multiple platforms and manage the network’s brand identity under Melton. He will also work with the Freeform social media team.

“We are excited to have Richard join our creative team and bring his extensive experience and unique approach to branding and design to Freeform,” said Melton. “His distinct style and fresh sensibility are an excellent fit for the network as we continue to establish our brand promise, ‘a little forward.’”

While at Loyalkaspar, Eng worked on project including the launch of Pop, a rebrand of the Peabody Awards, a redesign of The CW, brand strategy for Bleacher Report and a launch campaign for AMC’s Feed the Beast.

Earlier in his career Eng held posts at Huge, Digital Kitchen, Nickelodeon, Blind, Charlex, Troika Design Group, Nick at Nite, 30,000 Ft., Manhattan Transfer and Oven Digital.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.