In the first quarter, WWE’s advertising and sponsorship media revenue fell 10% to $15.6 million.
Lilien will oversee the day to day operations of WWE’s sales operations and attempt to expand its roster of sponsors and promotional partnerships.
She will report to WWE chief brand officer Stephanie McMahon.
At Fox, Lilien was senior VP, client management & solutions, selling sports properties including WWE Friday Night SmackDown, Fox Bet and FoxBet Super 6.
“Claudine is a seasoned executive with a strong business acumen and outstanding reputation within the sports and entertainment marketplace,” said McMahon. “I am excited for Claudine to lead WWE’s sales division and look forward to her immediate contributions as we continue to deliver tremendous value to our world-class partners.”
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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