Fox Appoints Caraccioli Head of Brand Partnerships

By Jon Lafayette
( Broadcasting & Cable )
published

With product integrations and sponsored content becoming more important to advertisers, Fox Broadcasting has named former agency executive Laura Caraccioli as senior VP, head of brand partnerships.

Caraccioli, previously president of content marketing at production company Electus, will report to Angela Courtin, executive VP and CMO at Fox.  Before Electus, Caraccioli was an executive VP at Starcom.

At Fox she will oversee strategic advertising partnerships for all content ranging from scripted to unscripted and live event programming.

At Electus, Caraccioli served as executive producer of Fashion Star, Bet on Your Baby, Food Fighters and Running Wild with Bear Grylls.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.