Extreme Reach Hires Patrick O’Donoghue as VP, Business Affairs, East

Extreme Reach Patrick O'Donoghue
Patrick O'Donoghue (Image credit: Extreme Reach)

Extreme Reach said it hired Patrick O’Donoghue as VP of business affairs, east, a new position.

O’Donoghue, most recently director of business affairs at ad agency Wieden + Kennedy in New York, will serve as a subject matter expert for the Extreme Reach sales staff and establish a program for internal training and development for talent and business affairs team members.

He will report to chief client officer Patrick Hanavan.

“Patrick’s depth of experience in Business Affairs, his strong legal background and his skills in team building and management, make him an excellent fit for this role,” said Hanavan. “Having been a client of ER’s for many years, he knows us well and shares our foundational commitment to world-class customer service.” 

Before his eight years at W+K he served as director of business affairs for Ogilvy & Mather in New York. 

“I’ve been a long-time client of ER’s and have great respect for the expertise of the Talent and Business Affairs teams and the company’s one-of-a-kind creative asset management platform that has been a game changer for major brands and agencies,” said O’Donoghue. “I’ve seen first hand the importance of a technology platform that fully integrates talent and rights data with a brand’s creative assets. I look forward to learning from this excellent team and doing great work together."■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.