ESPN said Burke Magnus has been promoted to president, programming and original content, a new position at the Walt Disney Co.'s sports operation.
Previously executive VP, programming and original content, Magnus will continue to report to Jimmy PItaro, chairman of ESPN ad sports content.
Magnus was responsible for programming, rights acquisition and scheduling and in 2020 added oversight of original content on ESPN and ESPN Plus.
“Burke is a talented leader and collaborative colleague who has been instrumental in guiding ESPN through what has undoubtedly been one of the most challenging and critical periods in our history,” Pitaro said. “He is an industry-leading programming strategist who continues to take on new challenges with his signature combination of relationship building and creativity.”
Magnus joined ESPN in 1995 as a program associate.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.