ESPN Moves Multicasts to Featured Section of Streaming App

By Jon Lafayette
( Broadcasting & Cable )
published

Rollout starts with PGA FedEx St. Jude Championship on Thursday

ESPN Multicasts
(Image credit: ESPN)

ESPN said it is moving its one-click, streaming multicasts of big sporting events to the featured section of the ESPN app on Apple TV and Xbox.

The multicasts will also be available on the app’s ESPN Plus section.

The first event available through the new iteration of the app will be the PGA Tour’s FedEx St. Jude Championship, which starts Thursday. Multicasts will also be available for the early rounds of the U.S. Open tennis tournament and college football games.

The multicasts offer fans the ability to watch 

ESPN said the change will make the multicasts easier to find for fans. The multicasts also increase engagement and viewing.

ESPN introduced the streaming multicast functionality in 2017.

The ESPN App delivers upwards of 300-plus live events across TV Everywhere and ESPN Plus subscribers on busy days, with as many as 150 events streaming simultaneously.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.