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ESPN Hits Home Run with Yankees-Sox

Last weekend’s New York Yankees-Boston Red Sox grudge match scored big-time for ESPN. The July 25 game was the highest-rated regular-season Major League Baseball game since 1999 and the most-viewed Sunday Night Baseball telecast in the sports network's history.

The contest was viewed by nearly 4 million households, earning a 4.4 average rating. It was also the network’s fifth most-viewed regular season telecast.