ESPN is taking full court press to a whole new level.
The sports net/franchise is training all its networks and delivery systems on the North Carolina/Duke game March 4, the first time it has covered a single event with "every ESPN entity," in what it calls the launch of a new "Full Circle" franchise for blanket coverage of marquee events.
It's own form of March madness will include coverage of the game from the Duke student section--the Cameron Crazies--on college sports net ESPNU, coverage from an above-the-rim camera on ESPN2, and stat-heavy broadband coverage on ESPN360.
In addition there will be replays of past games on ESPN Classic, Duke/Carolina trivia delivered to mobile phones--ESPN just issued its branded phone lsat weekend--and a big preview in ESPN Magazine.
"We plan to build the Full Circle concept by applying similar blanket coverage to future events,” said John Skipper, ESPN executive vice president, content.
The television industry's top news stories, analysis and blogs of the day.