Univision sales veteran Richard Engberg has been named vice
president and general manager of WMBD Peoria-Bloomington, Nexstar's CBS
affiliate in DMA NO. 116. He will also oversee Nexstar's outsourcing agreement with
Sinclair's WYZZ, the Fox affiliate in the market.
Engberg was VP/director of sales for Univision
Communications' KTVW-KFPH Phoenix and KUVE-KFTU Tucson. Previously, he was
director of sales and then general manager at Tribune's WSFL Miami.
"Richard has demonstrated a results-oriented focus and
innovative approach to critical functions including station management, local
programming production, sales and strategic planning, and positioning across
multiple media platforms," said Tim Busch, Nexstar executive VP and
co-COO. "He has extensive multi-market and multi-affiliation experience
and a proven long-term record of creating new revenue-generating opportunities
and leading teams that delivered effective marketing solutions for local and
Engberg has also worked at WFLD Chicago and WPEC West Palm
"I have deep ties to the Midwest where I
began my broadcasting career and where many of my close business contacts and
personal friends currently reside. I look forward to returning to the great
state of Illinois with my family and immediately immersing myself into the
Peoria and Bloomington communities," he said.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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