The content includes a curated collection of original Discovery Plus programming and series from Magnolia, the joint venture between Chip and Joanna Gaines and WBD.
“This partnership with American Airlines allows us to deliver on our promise to provide access to Discovery Plus originals and Magnolia series to our global consumers across markets and platforms,” said Elliot Wagner, senior VP, program sales, Warner Bros. Discovery. “There is nothing more global than airline travel, and we are thrilled to enhance customers’ inflight experience with content that will not only entertain, but also inspire their travel plans.”
Terms of the deal were not disclosed.
“We’re proud of the breadth of inflight entertainment options we provide customers to help them unwind in the skies and make the most of their time with us,” said Clarissa Sebastian, managing director of customer journey for American Airlines. “Discovery Plus originals and Magnolia Network’s series bring something for everyone, and we’re thrilled to welcome them onboard to provide a playlist that will enrich our customers’ travel experiences to help them learn or transport them into a new adventure.” ■
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.