DirecTV Stream launched today with a new ad campaign featuring tennis star Serena Williams as Wonder Woman.
The commercial touts that DirecTV Stream makes it easy to watch both live TV and on-demand content.
DirecTV was spun off from AT&T earlier this year. Wonder Woman is a character from AT&T’s DC Comic Universe, part of WarnerMedia. AT&T is also in the process of spinning off WarnerMedia.
“We’re excited to introduce DirecTV Stream bringing together the best of Live TV and On-Demand content like never seen before,” said Vince Torres, chief marketing officer, DirecTV.
The spot began running Thursday and will run into early 2022, the company said.
“I’m always juggling my priorities as a mom, athlete and designer so I am a big fan of products like DirecTV Stream that help make my life more simple. I had so much fun playing Wonder Woman for this exciting campaign that showcases the uncomplicated and simplified TV experience of Direct TV Stream,” Williams said.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.