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In Demand Sets Marketing Campaign for Oscar-Nominated Movies Airing On Demand

With the buildup to Sunday’s Academy Awards ceremony at a fever pitch, In Demand has teamed with MVPD distributors and marketing companies to tout Oscar-nominated movies currently running on the service’s Movies On Demand (MOD) platform.

Along with promoting nearly 20 Oscar-nominated movies currently available on demand -- including such Best Picture-nominated titles as Hell or High Water, Arrival and Hacksaw Ridge -- In Demand will offer affiliated distributors original, short form interviews with nominated directors and actors as part of its fourth annual “Contender Conversations,” In Demand chief creative officer Stacie Gray told Multichannel News.

Related: ABC Says Oscar Telecast Ads Are Sold Out

“We have an opportunity to create an immersive experience for customers through the movies as well as all of the added-value content we provide through interviews and free on demand," she said. "It gives people a chance to get closer to the movies, the filmmakers and the stars."

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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.