Former Turner president David Levy's new company, Horizon Sports & Experiences, has quickly gotten into business with the National Basketball Association, working with NBA Entertainment as the league expands worldwide.
Levy, first as president of Turner Sports then president of Turner Broadcasting, had a long, productive relationship with the NBA.
“During his many years as an NBA partner, David has demonstrated his creative and innovative approach to branding and growing businesses,” said Gregg Winik, NBA president, content and executive producer. “Adding his expertise to HS&E’s strong data and analytics capabilities will help us better understand the needs of our fans and how to reach them.”
“The NBA is a great brand, and I’m fortunate to have built long term relationships with the professionals at the NBA based on trust, creativity and results,” said Levy, co-CEO, HS&E. “We pushed each other and won together, and I am looking forward to this next chapter.” ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.