The CW and Netflix agreed to a new streaming deal that will put complete seasons of all of the network's shows exclusively on the top streaming service.
The deal includes Supergirl, which moved from CBS to The CW.
In the new deal, CW shows will appear on Netflix eight days after the season finale airs. In the old deal, they didn't appear until a year after the season started.
Financial terms of the multi-year deal were not disclosed. The previous deal with Netflix was worth $1 billion in 2011 and played a large role in keeping the fledgling network alive.
"Since the initial landmark deal in 2011, The CW's programming has enjoyed tremendous success and increased exposure through Netflix, and our new agreement not only continues but enhances this valuable relationship," said Mark Pedowitz, president of The CW. "The CW has positioned itself for the future by transforming into a true hybrid network, rooted in broadcast while fully embracing the digital and streaming habits of the viewers."
In the past few months, the network has signed a new affiliation deal with Tribune Media, had higher volume and pricing in the upfront, and completed new streaming agreements, all of which signal vitality at the network as it nears its 10th anniversary.
"Netflix members in the U.S. love the great lineup of series from The CW, and we are thrilled to extend the relationship and bring those shows to our members exclusively now, just eight days after their season finales," said Ted Sarandos, chief content officer at Netflix. "This is a great step forward with a valued network partner to give fans exactly what they want, when and how they want it."
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.