The economic meltdown may actually be a boon to cable, suggests the Cable & Telecommunications Association for Marketing (CTAM).
"These are uncertain times, and consumers are not only cutting back on out-of-home activities, they're cocooning with family and friends in their homes," says CTAM Char Beales in announcing the results of a new study. "This has led to increased reliance on cable's valuable entertainment, information and communications services."
The study found that while 71% of respondents feel the economy is either in a recession or heading toward a depression, those same people aren't planning to cut back on cable or cable modem service.
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