Hallmark Channel parent Crown Media Family Networks said that Andy Rooke has been promoted from chief financial officer to chief operating officer, a long vacant post.
In addition to continuing his role heading the company’s financial operations, Rooke will be responsible for corporate strategy, business development and the company’s non-cable businesses, which include SVOD, publishing, home entertainment and licensing.
He reports to CEO Wonya Lucas.
“For nearly a decade, Andy’s financial stewardship, strategic vision, and leadership have been central to Crown Media’s expansion from cable programmer to multi-dimensional company offering a thriving portfolio of brand extensions and businesses,” said Lucas. “As our company continues to rapidly evolve, Andy’s well-deserved promotion and increased oversight will maximize his talents, more strongly positioning him to navigate exciting new areas of growth for our business.”
Rooke was executive VP, Operations & CFO prior to this new promotion.
Before joining Crown Media in 2011, Rooke served as chief financial officer at 20th Television, where he oversaw all finance and accounting activities, management of IT and production administration functions.
Paul FitzPatrick resigned as COO in 2006 after being passed over for the CEO post, which went to Henry Schleiff, now with Discovery.
