Comscore said it reached an agreement with Ovation to provide the arts network with audience measurement for its video-on-demand content.
Ovation will have access to Comscore OnDemand Essentials, a service that gives programmers census-level measurement of VOD programming based on data from most of the multichannel video programming distributors in the United States.
"We are pleased to be signing a new agreement for Comscore's OnDemand Essentials measurement," added Liz Janneman, executive VP of network strategy at Ovation. "For an independent television and digital media company that celebrates all forms of art, Comscore's VOD data complements Ovation's artful curation of on-demand programming."
Ovation TV is available on major providers via cable, satellite and telco systems including Comcast Cable/Xfinity, DirecTV/AT&T U-verse, Spectrum, Verizon FiOS, as well as on demand.
"We are thrilled to partner with Ovation for video-on-demand measurement," said Carol Hinnant, chief commercial officer at Comscore. "Our unprecedented scale will provide a deeper understanding of their audiences and the VOD landscape. We look forward to supporting the Ovation team in its mission to help people discover information and make life's most important decisions."
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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