Comedy's 'Rally to Restore Sanity' Scores 2 Million Viewers

By Jon Lafayette
( Broadcasting & Cable )
published

Comedy Central's live coverage of Jon Stewart and Stephen Colbert's Rally to Restore Sanity and/or Fear drew an average of 2.0 million total viewers on Saturday.

The viewership was up 362% from what the channel usually attracts during the noon to 3 p.m. timeslot on Saturdays. In terms of ratings, the Rally averaged a 1.0 among adults 18 to 49 and a 1.2 rating among people 18 to 34.

The rally also generated a great deal of commotion on the Internet. Comedy Central handled 570,000 live video stream during the event, marking one of the biggest live streaming events ever for MTV Networks. Comedy Central also registered more than 800,000 visitors to rally related sites.
For more coverage of Saturday's event, see the BC/DC blog.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.