Comcast Corp. got a nice bump in ad revenue for the third quarter compared with the same quarter last year, according to quarterly statements released Wednesday.
Total ad revs for the nation;s largest cable system owner were $319 million, up 15.5% from 3Q 2003, which the company was attributing both the election year bump and its regional interconnect strategy.
That regional/national advertising was up 20%, compared to a 10% gain for local ad revenue.
For the first nine months, ad revenue is at $918 million, up 15.2% over the same period in 2003.
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