Coca-Cola, Sprint, VW Sponsoring Telemundo’s World Cup Coverage

Coca-Cola, Sprint and Volkswagen will be key sponsors of Telemundo’s Spanish language coverage of the World Cup from Russia.
Halftime will be sponsored by Sprint and Coke will sponsor post-game coverage, while Volkswagen presents the network primetime show dedicated to the tournament.
Coke will also sponsor the in-game clocks and its Powerade brand will get exposure via social media activations.
Sprint will also offer exclusive content via the Telemundo Deportes En Vivo app.
Related: Fox Sports Sets 2018 FIFA World Cup TV Schedule
Volkswagen will also have a brand presence within match broadcast and on the livestreams offered by Telemundo Deportes.
VW is also a sponsor of Fox’s English-language coverage of the World Cup.
Telemundo said it will be working with Vice to produce short-form features about World Cup fans that will air exclusively on Telemundo Deportes and TelemundoDeportes.com.
The smarter way to stay on top of broadcasting and cable industry. Sign up below
NBCU Digital Lab and BuzzFeed will produce a new digital series Somos el Mundial which will be on the Telemundo Deportes web site and YouTube page.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.