Coca-Cola, Sprint, VW Sponsoring Telemundo’s World Cup Coverage
Coca-Cola, Sprint and Volkswagen will be key sponsors of Telemundo’s Spanish language coverage of the World Cup from Russia.
Halftime will be sponsored by Sprint and Coke will sponsor post-game coverage, while Volkswagen presents the network primetime show dedicated to the tournament.
Coke will also sponsor the in-game clocks and its Powerade brand will get exposure via social media activations.
Sprint will also offer exclusive content via the Telemundo Deportes En Vivo app.
Related: Fox Sports Sets 2018 FIFA World Cup TV Schedule
Volkswagen will also have a brand presence within match broadcast and on the livestreams offered by Telemundo Deportes.
VW is also a sponsor of Fox’s English-language coverage of the World Cup.
Telemundo said it will be working with Vice to produce short-form features about World Cup fans that will air exclusively on Telemundo Deportes and TelemundoDeportes.com.
NBCU Digital Lab and BuzzFeed will produce a new digital series Somos el Mundial which will be on the Telemundo Deportes web site and YouTube page.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.