Coca-Cola, Sprint, VW Sponsoring Telemundo’s World Cup Coverage

By Jon Lafayette
( Broadcasting & Cable )
published

Coca-Cola, Sprint and Volkswagen will be key sponsors of Telemundo’s Spanish language coverage of the World Cup from Russia.

Halftime will be sponsored by Sprint and Coke will sponsor post-game coverage, while Volkswagen presents the network primetime show dedicated to the tournament.

Coke will also sponsor the in-game clocks and its Powerade brand will get exposure via social media activations.

Sprint will also offer exclusive content via the Telemundo Deportes En Vivo app.

Related: Fox Sports Sets 2018 FIFA World Cup TV Schedule

Volkswagen will also have a brand presence within match broadcast and on the livestreams offered by Telemundo Deportes.

VW is also a sponsor of Fox’s English-language coverage of the World Cup.

Telemundo said it will be working with Vice to produce short-form features about World Cup fans that  will air exclusively on Telemundo Deportes and TelemundoDeportes.com.

NBCU Digital Lab and BuzzFeed will produce a new digital series Somos el Mundial which will be on the Telemundo Deportes web site and YouTube page.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.