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Coca-Cola goes with ReplayTV

Coca-Cola Co. plans to launch its first personal-television advertising campaign with ReplayTV in October. Coca-Cola has signed a letter of intent with ReplayTV for a multiyear deal that includes title sponsorship of an editorial ReplayZone, banner ads, and call-to-action screens to allow viewers to find more information. Universal Pictures announced earlier this month that it will promote its theatrical movies and home-video releases through the ReplayTV service.