Turner’s coverage of the NBA All-Star Game scored a 2% increase on cable, racking up a 4.3 household ratings and 5.1 million household impressions despite competition from the Olympics.
The game, won in the last minute by LeBron James’ squad, did better in the demos, registering an 11% increase among adults 18-34 and 6% among adults 18-49. Total viewership peaked at 8.2 million viewers between 9:15 and 9:30 p.m. ET.
Viewership was the highest since 2013, and topped 2014 and 2010, the previous Olympic years.
Related: Turner Strikes Gold With NBA All-Star Sellout
Turner's TV Everywhere video starts were up 101% from a year ago.
On Facebook and Twitter, Turner’s NBA social channels were up 37% in video views.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.