Streaming company Cinedigm said it was working with producer Roundtable Entertainment to develop the GoPro Channel.
Slated to premiere later this year, the GoPro Channel will feature original programming from GoPro’s library if sports and lifestyle videos, including both professionally produced programs and user-generated content
Roundtable will produce a new series for the channel.
"We are thrilled to be partnering with Roundtable to build the new GoPro channel," said Cinedigm Chief Strategy Officer & President Erick Opeka. "We look forward to collaborating with a brand known for celebrating positivity to deliver a new lifestyle streaming option that showcases the passions of GoPro fans."
GoPro's catalogue has generated more than 3 billion views and 10 million subscribers on YouTube. The new channel will be made available as a FAST channel across connected TV, mobile, web, and other third-party platforms
"We are so thrilled to partner with GoPro to serve viewers with some of the most unique and compelling sports content ever made,” said Dominic Ianno, Roundtable’s President and CEO.
"GoPro is known for harnessing the power of 'wow,' and this content will open up many advertising opportunities for like-minded brands," added Roundtable co-founder Griffin Gmelich. ■
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.