Cedar Creek Grabs WRBU, WZRB for $6 Million
Brian Brady's Cedar Creek Broadcasting has agreed to acquire WRBU St. Louis and WZRB Columbia (S.C.) for $6 million. Ion Media Networks had acquired WRBU and WAZE Evansville from Roberts Broadcasting late in 2013, funding $7.75 million for distributions to creditors.
TVNewscheck reports that Cedar Creek entered into an agreement with Ion to continue broadcasting its programming and to pay Ion to run traffic and master control and handle other station functions.
Brady is the former Fox affiliates board chairman.
WRBU had been St. Louis’s MyNetworkTV affiliate while WZRB was Columbia's CW, before both came on board with Ion.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.