CBS Stations to Promote Bike/Pedestrian Safety

CBS is going to make issues around bike and pedestrian safety a focus of outreach for its New York broadcast stations.

A CBS spokesperson said Tuesday that the stations will be doing outreach through news coverage and public service announcements to help educate the public and boost awareness of the issue.

That follows the death of Jill Tarlov formerly an employee of CBS' radio station WINS New York and wife of CBS TV Stations SVP of finance Mike Wittman, of injuries sustained when she was hit by a cyclist in Central Park Sept. 18. 

Her death, the second of a pedestrian hit by a cyclist in the Park in the last two months, has put a spotlight on bicyclist behavior, bike lanes and pedestrians

In addition, CBS said a charitable fund is being established in her name, with money going to support various causes Tarlov was active in, including children's charities.

Contributions can be sent to.

Jill Tarlov Fund
c/o Charles Lenore, Esq
Day Pitney LLP
242 Trumbull Street
Hartford, CT 06103

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.