CBS Sees Double-Digit Upfront Ad Price Increases

By Jon Lafayette
( Broadcasting & Cable )
published

CBS has completed its upfront negotiations with the major media buyers, increasing its sales volume across all dayparts, according to sources familiar with the situation.

Prices were up in the double-digit range with individual deals ranging from high single-digits to low double digits.

Demand was particularly strong for daytime, news and late night.

Related: CBS Shakes Up Monday With New Schedule

CBS also sold a number of spots for the Super Bowl and a healthy amount of inventory in its NFL regular season package.

Fox on Friday also said it was mainly done with its upfront deals and CW completed its upfront business last week.

Networks and media buyers will continue to make adjustments to upfront deals up until the start of the season based on changes in client needs and programming shifts.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.